Our Services
Value and Benefits of Cross Marketing
We specialize in cross-marketing. It is the catalyst of our strategic promotional techniques. We use it to allow our brands, talents, and athletes to join forces with our partners to reach common goals. We carefully ensure that the target audiences are similar in terms of age, social status, income, and needs. We develop well-thought-out cross-marketing plans, that allows all participants to reap the following benefits:
Increased brand awareness and recognition
This is always built into each goal from both big corporations to enthusiastic startups, seasoned athletes to new talent, or small brands desperately looking for new approaches.
Sales growth
We ensure brands have a clear buyer persona and enough data about them because clients seek other companies with similar customers. Knowing people’s needs and wants is the key to selling more.
Improved credibility and loyalty
Not just for money because if the brand, talent, or athlete is a leader, source of expertise, and authority in the industry, consumers will trust your recommendations. In this case, people will believe that you won’t put your reputation at risk for advertising purposes.
Advertising costs reduction
When our clients collaborate with other brands and partners for common goals, it means that we all share both the responsibility and advertising costs. Hence, we can try some advanced and more expensive promotional techniques which is very beneficial in highly competitive markets.
Expanding the range of goods
Clients, partners or brands often cooperate to release a joint product, which is common for sportswear and apparel brands. As a result, companies manage to create buzz around their businesses and increase their income.
Building long-lasting relationships
Clients and brands that initially plan to conduct an advertising campaign together often remain partners for a long time. Such cooperation brings a lot of new customers, joint projects, and support.
Method to NO Madness
Match Making with the Right Partners
Choosing the right clients and partners are the keys to successful cooperation and outcomes. We find and match our clients to the right partners. We do not set our goals to only generate more money, but to provide our clients with opportunities to penetrate markets beyond the scope of their expectations. The reputation of the brand, talent, or athlete must also increase in value and credibility, which makes the process of collaboration extremely important.
We are the best at finding and matching our clients with partners that share the same or similar values, mission, and philosophy. For example, if a client owns a cruelty-free brand and collaborates with a partner that tests its products on animals, that could destroy a client’s reputation. We avoid such fatal mistakes by following these steps.
- Selecting and qualifying good clients who are goal oriented.
- Informing and guiding our clients on marketing solutions that are strictly results driven and based on measurable outcomes. Setting goals. It’s vital to be clear and precise about the primary purpose. Each goal is aimed to be set and reached one at a time allowing us to focus all our efforts on reaching the main target. For example, if a client wants to increase their target audience or the number of followers, we will ask our partner to recommend the client’s brand or company via their email campaigns or publications on social media. This ensures that people realize the value of this recommendation and can easily follow the client or subscribe to their newsletter. If our client’s goal is to sell more items, we will consider selling profitable bundles with our partner’s products and offer a reduced price to provide customers with an additional incentive.
- Conduct a thorough analysis of our target audience. Are our client’s and partner’s customers male or female? Youth or adults? What is their income level? Are they vegetarians, vegans, or animal rights activists? The more information we have, the bigger our chances of understanding the actual value of our client’s brand and partner’s product. After identification, we divide the market into smaller segments for better targeting. This way, we’ll succeed in satisfying the needs of different audience segments.
- Contract with Productive partners while remembering that the point of cross-marketing is not to compete but to cooperate. We finally identify potential partners from inside and outside our network. Our client and partners target audiences must be similar but not identical, and the client’s brand and the partner’s products or services should complement each other.
- Conduct a poll on the client’s audiences and the best top three selling products of the partners.
- Design a marketing campaign based on the goal, poll, and marketing analysis conducted on the audiences.
- Provide a valuable incentive to both clients and partner.